About - Paradigm Fitness

My Philosophy

To embrace each persons sporting differences or goals and provide the building blocks to take you from where you are now to where you want to be.

As humans we are capable of much more than we think – I believe every one of us can improve from where we are now. My approach to unlocking potential centers around the three foundational pillars of Commitment, Consistency and Patience. Each pillar interlocking, together creating the ideal platform for achieving your goals. By working in a step by step approach, lasting changes can be made which will enable you to keep doing the things you like doing – the key to longevity in sport and exercise.

My coaching style is one of simplicity, focusing on the basics without over complicating things, but instead providing an individualised, tried and tested holistic approach to training.

Through this approach I have helped clients achieve success in various forms – from increasing overall health and fitness, improving strength and speed on weekend group rides, first time IRONMAN finishers with little prior swimming experience, 1st place finishes after a long term run injury layoff and high end performance podiums in Duathlons, Ultra’s and Sportives to name a few.

A paradigm is a standard, perspective or set of ideas to be followed and challenged when necessary – a philosophy that I follow in my approach to training clients, whether that be for improvements in health, confidence, transformation or performance.

Follow the links to find out more about the endurance coaching and strength training services I offer.

About Me

I have over 25 years experience training, competing, coaching and studying in the fields of endurance sport and strength training, which I am passionate about sharing with others to achieve their goals.

As an athlete I have trained and competed in rowing, running, swimming and triathlon picking up valuable insight from my own coaches along the way and as a coach, I enjoy throwing all my passion and experience into helping take clients to the next level. Seeing what the human body is capable of achieving, given the right tools and environment fascinates me and I have a particular interest in the benefits of strength training for endurance sport in order to maximise a person’s full potential.

Qualifications:

Level 3 Diploma in Personal Training
Level 3 Diploma in Exercise Referral
Level 4 Certificate in Developing Physical Activity & Weight Management Strategies for Obese Clients
Level 4 Certificate in Developing Physical Activity & Weight Management Strategies for Diabetic Clients
UKSCA Level 1 Strength and Conditioning Coach
ASA Level 1 Swimming Coach

If you’re interested in taking the next step please get in touch and start your journey.

Phil has been providing me with tailored training programmes for several years, which have enabled me to successfully complete a number of endurance events, including a 14km swim, a 330km ride and several Ultra marathons. His speciality is producing race-specific programmes for enthusiastic amateurs, ensuring that every session has a particular focus to make the most of limited training time. In addition to the training schedules Phil is also very good at taking pressure off his clients and building their confidence in one-on-one meetings, as well as providing invaluable advice on nutrition and fuelling strategies.

Matt H

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2018-02-18T10:05:55+00:00

Matt H

Phil has been providing me with tailored training programmes for several years, which have enabled me to successfully complete a number of endurance events, including a 14km swim, a 330km ride and several Ultra marathons. His speciality is producing race-specific programmes for enthusiastic amateurs, ensuring that every session has a particular focus to make the most of limited training time. In addition to the training schedules Phil is also very good at taking pressure off his clients and building their confidence in one-on-one meetings, as well as providing invaluable advice on nutrition and fuelling strategies.

https://paradigmfitness.co.uk/testimonials/example-1/

Phil has been working on my swimming technique and endurance with the patience and intelligence to explain what I should do and why I should do it. I now compete as a GB age group triathlete and qualified for the Ironman 70.3 World Championship thanks to Phil.

John M

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2019-06-20T12:57:26+01:00

John M

Phil has been working on my swimming technique and endurance with the patience and intelligence to explain what I should do and why I should do it. I now compete as a GB age group triathlete and qualified for the Ironman 70.3 World Championship thanks to Phil.

https://paradigmfitness.co.uk/testimonials/title-for-my-reference-only/

I have completed two training blocks under Phil’s expert guidance so far, one for the London Duathlon and a winter cycling plan. The Duathlon was a little daunting as I had done little to no running for 10 years and had never competed in a multi-sport event before. With Phil’s 4 month training plan I had a strong bike leg on the day but it was my running that I was most pleased about, running a 10km PB, finishing 32nd in my age category and 98th overall. Refocussing on my cycling after the Duathlon, Phil created a winter training plan with a view to competing in a number of events in 2020. Although unable to compete, the training transformed my cycling strength and conditioning and I have gone further, faster and higher than I thought was possible on the bike in 2020. I have also completed my 2020/2021 winter programme under Phil's guidance with the plan to participate in some major events in 2021. Phil is a pleasure to work with and I would have no hesitation recommending him.

Adrian F

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2020-11-07T17:07:09+00:00

Adrian F

I have completed two training blocks under Phil’s expert guidance so far, one for the London Duathlon and a winter cycling plan. The Duathlon was a little daunting as I had done little to no running for 10 years and had never competed in a multi-sport event before. With Phil’s 4 month training plan I had a strong bike leg on the day but it was my running that I was most pleased about, running a 10km PB, finishing 32nd in my age category and 98th overall. Refocussing on my cycling after the Duathlon, Phil created a winter training plan with a view to competing in a number of events in 2020. Although unable to compete, the training transformed my cycling strength and conditioning and I have gone further, faster and higher than I thought was possible on the bike in 2020. I have also completed my 2020/2021 winter programme under Phil's guidance with the plan to participate in some major events in 2021. Phil is a pleasure to work with and I would have no hesitation recommending him.

https://paradigmfitness.co.uk/testimonials/adrian-fahy/

When I started training with Phil I had not run for 18 months, due to long-standing injuries. Phil put together a strength programme that took account of my fitness levels (or lack of them) as well as my limitations. Phil has a very professional and considered approach to training. He was able to help me set goals that would challenge me and showed me how to stay on track when my motivation was flagging. Within a few months, I was not only able to run again without injury but I completed a 10k coastal run, coming first in my age category.

Laura M

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2020-12-07T18:25:15+00:00

Laura M

When I started training with Phil I had not run for 18 months, due to long-standing injuries. Phil put together a strength programme that took account of my fitness levels (or lack of them) as well as my limitations. Phil has a very professional and considered approach to training. He was able to help me set goals that would challenge me and showed me how to stay on track when my motivation was flagging. Within a few months, I was not only able to run again without injury but I completed a 10k coastal run, coming first in my age category.

https://paradigmfitness.co.uk/testimonials/1186/

I had an amazing experience with Phil’s 12 week training plan. After the initial assessment, he personalised a cycling plan for me which was focused on improving overall fitness on the bike, tailored to suit my free time. The plan was easy to follow and to understand. Phil is very friendly and made himself accessible whenever I had a question or concern, following up regularly on my progress. I have been very pleased with the results, improving about 30% in performance. Highly recommend Phil’s services, very professional and efficient.

Mario B

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2020-12-09T19:27:49+00:00

Mario B

I had an amazing experience with Phil’s 12 week training plan. After the initial assessment, he personalised a cycling plan for me which was focused on improving overall fitness on the bike, tailored to suit my free time. The plan was easy to follow and to understand. Phil is very friendly and made himself accessible whenever I had a question or concern, following up regularly on my progress. I have been very pleased with the results, improving about 30% in performance. Highly recommend Phil’s services, very professional and efficient.

https://paradigmfitness.co.uk/testimonials/mario-bartolotta/

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